By Michelle E. Dunn
Their mission: To track and inform.
Their goal: To give their “clients” — other departments within SNHU’s College of Online and Continuing Education — the information they need to make informed decisions that best support students and departmental goals.
Behind the scenes, behind every decision debated at COCE, is the data group.
If the department has a motto, it’s “one student at a time, every student in mind,” says Sharon Rogge, assistant vice president of Student Data and Analysis. “We are as focused on the student as everyone else is. They are the driver.”
The data group runs numbers for every corner of the organization, about everything from marketing and enrollments to instructor engagement, student performance and graduation rates.
The group measures, analyzes, and looks for patterns and anomalies to help COCE departments find roadblocks to success, develop best practices and assess efforts that impact student success.
“We help provide the focus and funnel their attention to the areas of greatest need,” says Steve Khederian, vice president of Data Analytics. “It all rolls up into higher reports, but it starts all the way down at the individual student level.”
COCE has come a long way in less than three years, when there were a handful of analytics reports; today, 170 individual reports make up the “daily report.”
“There is no shortage of reports that can be done,” Khederian says.
In addition to the daily report, the data group is often asked to “run the numbers” for people seeking to launch a new COCE initiative.
When CEO Steve Hodownes says, “prove it” to someone, “we supply the proof,” Rogge says.
“We’re more like consultants than geeks,” Khederian adds. “I like to think of us as business consultants who happen to know a lot about the things we measure and track.”
Says Rogge, “We help people make the best decisions for COCE and our students.”