By Troy Osenkarski, B.A. in English Language and Literature Student
Five Questions is a regular feature in which we interview a College of Online and Continuing Education staff member. In this issue we talked with Jennifer Brady, associate vice president of Graduate Marketing and Student Recruitment.
What is the most fulfilling part of your position?
It sounds cliché, but I chose SNHU because of the people I would surround myself with day to day. I knew I would be working with some of the (if not the) smartest people in the industry, doing some of the most innovative things and truly making an impact on higher education in the United States. As a result, I have had the good fortune to gain experience in areas that are not commonly found in higher ed marketing … and advance my skills literally each and every day.
What will you never forget about your time at SNHU?
I have been part of a phenomenal team that has challenged one another to always strive for better, always test assumptions and never rest on what worked, since the market is ever-evolving. This is an experience most marketers dream of. I know without a doubt I will carry friendships and these experiences with me long beyond my days with the university.
What accomplishment at SNHU are you most proud of?
When I joined SNHU three years ago, I had 15-plus years in the business. Six of my most recent years’ experience were running marketing, business development, customer support and marketing research for one of the most-known brands in the U.S. distance education market (UMass Online). I was pretty confident I could jump in and help SNHU achieve its growth goals, support its mission and add a lot of value to the team. I definitely feel like I have accomplished that, and that in itself is something I am proud of. What I learned when joining is that there was still so much more to learn. SNHU is arguably one of the most data-driven organizations I have ever worked within. Just learning how to use the amount of data we have available to us, use it well and use it wisely required me to rethink, relearn and reassess marketing analytics, which was not easy nor quick. But I did it and now am better for it.
What fun activities do you do within the department to show them your appreciation?
I want people to know they are appreciated, that their work and “going the extra mile” doesn’t go unnoticed. One of my favorite “little gestures” is taking around (my kids’) red cart stuffed with candy (and healthy options, too) to just say thank you to those who work so hard to support our students. I get so much enjoyment from seeing everyone dipping into the cart.
What advice do you have for those starting careers in marketing?
To push yourself and not wait for opportunities, but make them for yourself. Try something you never thought you would be good at … or better, try something you know you aren’t good at. Sign up for classes, teach a class, go beyond your comfort zone since there is where you will really find what drives and motivates you and what you love to do. I consider myself a work in progress and am always challenging myself, and have so much opportunity to do so here at SNHU.